PERCEPTION MODEL OF SUSTAINABILITY IN THE MILLENNIAL GENERATION

Abstract

Roughly, sustainability is a reaction of humanity to the effects of climate change on environmental public health, but in its psychological dimension, sustainability has been identified as a perceptual process, which is the objective of this work. For this purpose, a documentary study was conducted with a non-probabilistic sample selection from sources indexed to national repositories, considering the period of publication, as well as the inclusion of key concepts. A line of research is based on the sophistication of the search, selection and processing of information, concerning the influence of digital networks, the main instrument of expression of the generation millenials, on the audiences and their decisions as conservation actions of the nature.