THE SELLING OF PERSONAL DATA AND THE STIMULUS OF CHILD CONSUMPTION THROUGH E-COMMERCE PLATFORMS

Abstract

This paper deals with the current advertising for the children market, of children up to 12 years old,
showing the abusive size of such marketing practices showing themselves, using creativity to
generate new consumers. What was, when it is, the bibliographic and legislative research
methodology, as advertising becomes even more harmful when done by e-commerce or the internet,
consequently, the personalized estimates the lowest consumption of mere impulse, based on in your
tastes and preferences. It was concluded that by data mining and risk statistics, when children are
influenced by advertising driven by research generated by them and companies aimed at children,
encouraging them to consume on impulse.